Bain's Vittorio Massone: CFOs should become predictors of success

From left to right: Alex van Groningen (CFO SA), Alison Retzlaff (Bain & Company) and Vittorio Massone (Bain & Company).

The era when CFOs of big companies mainly reported on profit, loss and balance sheets should be over, said Vittorio Massone of Bain & Company South Africa. "These days CFOs around the world should have a much bigger role in predicting success," said the director and partner of the fast-growing consultancy firm, who was participating in a wide-ranging conversation with the founding team of CFO SA, Alex van Groningen and Melle Eijckelhof.

CFO SA's Van Groningen and Eijckelhoff are currently building a community of South African CFOs by facilitating peer-to-peer events, round tables and meetings on topics that challenge modern CFOs.

Located in Johannesburg, Bain South Africa is the sub-Saharan African office of Bain & Company. In the last few years the company has grown from a handful of employees to a firm of over a 100, mainly assisting companies with a turnover of more than EURO1 billion to build sustainable growth and transform their organisations.

One of the important tools that Bain uses is the Net Promoter Score (NPS), a trademark customer loyalty metric used to inform the business decisions of executives. There is a great need for this, Massone said, "especially in a country like South Africa, which doesn't have a history of customer service."

Massone has a intimate understanding of the dynamic and challenging world South African CFOs live in. Check back on this website soon for the full account of interview with the Bain's director!

If you would like to share your ideas with the CFO community, don't hesitate to get in touch with us to arrange an interview. Please contact Jurriën Morsch on [email protected].