Alexander Forbes: Naidene Ford-Hoon

Naidene Ford-Hoon has been the Group Chief Financial Officer of Alexander Forbes Group Holdings since 1 September 2017.

Naidene Ford-Hoon was Group Chief Financial Officer of the South African Reserve Bank (SARB) from 2010 to 2017. She was responsible for the group’s financial reporting and insurance portfolio and the bank’s budget, procurement, payroll, banking services and retirement fund administration. She was also a Non-Executive Director at the SARB’s manufacturing subsidiaries: the South African Mint and the South African Banknote Company. In 2003 she joined AFGRI where she held two positions over her tenure: Financial Director in the AFGRI financial services division and Marketing Professional, tasked with growing the corporate debtors’ book by R1 billion, which she achieved. Naidene has also held Senior Finance roles in the oil and gas sector. She was appointed CFO of Alexander Forbes in September 2017. Naidene holds a B.Com and a B.Compt with Honours degree and completed her Chartered Accountant articles at KPMG in 1995.

Work
2017 – Present    Group Chief Financial Officer, Alexander Forbes
2010 – 2017         Chief Financial Officer, South African Reserve Bank
2003 – 2010         Financial Director, Marketing Professional, AFGRI
1995                       Article Clerk, KPMG

Education
                                CA (SA)
                                B.Com
                                B.Compt Hons

About Alexander Forbes Ltd:  Alexander Forbes is a specialised financial services group with its head office in Sandton, South Africa and business interests in Africa, Europe and the Middle East. Established in 1935, the group was listed on the Johannesburg Stock Exchange (JSE) in 2014. Alexander Forbes provides professional financial advice and financial products to individuals, businesses and institutions. 

Their main business focus is in employee benefits solutions for institutional (corporate) clients and the financial wellbeing of its retail (individual) clients. The main services provided by the Group include retirement funds and asset consulting, actuarial consulting, investment and administration services, insurance, employee risk benefits and healthcare consulting.

Alexander Forbes had 3 912 employees in 2017 and reported a revenue of R4.39 billion.