Rhett was one of the founding members of King Price, which was launched in 2012 with the idea that there had to be a more sensible way of doing insurance. And so, we became the only insurer in South Africa to offer premiums that decrease monthly as car values drop. Rhett qualified as a chartered accountant and did his articles at one of the big four international consulting firms. But the promise of being part of an insurance revolution in South Africa was enough to lure him back from the bright lights of the Big Apple to the leafy eastern suburbs of Pretoria, where King Price is headquartered. Rhett served as the CFO of King Price and was appointed as acting CEO in 2020.
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