"In several global markets, mobile payments have already surpassed cash, becoming the preferred payment method."
Zapper, a global mobile payment and loyalty rewards app, allows users to make fast, easy and secure payments in a matter of seconds with their smartphone. “Through the power of QR code technology, Zapper provides seamless, all-in-one mobile payments, vouchering and loyalty services to a variety of businesses and brands across the retail, hospitality, fuel and convenience and ecommerce sectors,” explains Will Heygate, CEO of Zapper marketing. Zapper will be exhibiting at this year’s Finance Indaba 2018, and Heygate says the company hopes to build partnerships with other big brands to enhance the FinTech industry.
Asked what sets Zapper apart from other products, Heygate says Zapper is the only platform to combine payments, rewards and customer ratings into one seamless process. “We enable our merchants to monitor, aggregate, process and drive business insights from customer payment data. Zapper provides a direct digital marketing platform for merchants to grow their businesses,” he says.
Asked to share his thoughts on the role of technology in an ever-changing business environment, Heygate says that a cashless world isn’t that far off. “In several global markets, mobile payments have already surpassed cash, becoming the preferred payment method," he says.
"The evolution of smartphone technology has proven to be an integral influencer in the way we transact. It enables consumers to make everyday purchases in a safer, more convenient way.”
Looking to the future, Heygate says that Zapper is expanding into new verticals and working towards interoperability with various brands. “Soon mobile payments will become ubiquitous and we hope to be at the center of that evolution,” he says.