A solution that supports business growth in sector verticals


ERP solutions are designed to boost your business's overall ability to deliver the best product or solution to your market. Oracle NetSuite's cloud-based ERP solution takes your specific industry into account to ensure this is achieved.

Futurist and best-selling South African author of Foresight, John Sanei, believes that the most successful businesses in the world are technology-led.

Traditionally, businesses were sector-led. You understood everything about your industry, perfected how you took your product or service to market, and kept up with any new trends or innovations.

While this is all still important, becoming tech-led means you are embracing the technology that will help you deliver a smarter, more efficient and more productive solution. 

The danger is that if you are only focused on becoming tech-led, you could downplay the importance of the sector you’re working within – because every sector has different challenges.

For example, manufacturing companies are faced with a choice of either being a part of the technological revolution and embracing new developments, or risk being left behind and losing business to more technologically-advanced competitors. 

According to the 2017 State of Manufacturing Technology report, 90 percent of manufacturing companies use cloud-based productivity apps, while 70 percent felt that working in the cloud maximized their ability to effectively meet customer demand.

Retail is focused on improving customer service and decreasing costs to maintain their margins in an increasingly price-sensitive, commoditised and competitive sector.

In a world where information is currency, having the latest operational stats at hand is essential for any financial services firm to compete. Access to data – and knowing how to use it – are essential components for firms looking to establish a competitive edge.

The energy industry is rapidly changing on multiple fronts, from customer expectations and regulatory requirements to capital expenditure needs. Keeping pace with these changes requires the ability to manage large amounts of data across multiple touchpoints.

Operating in highly competitive and price-sensitive markets, ICT businesses need to evolve, grow market share and add customer value – without eroding their margins.

Professional services are faced with a far greater need for transparency than ever before. Clients expect to have a full view into their data and what their service providers are doing. 

Wholesale and distribution businesses need to manage increasingly complex logistics and supply chains with outdated legacy systems that can hinder rather than help productivity and efficiency.

There has been a monumental shift in what clients have come to expect from advertising and marketing businesses. Businesses must undergo rapid transformation to meet these needs, particularly if they want to keep up with emerging trends and provide the transparency clients have come to expect with their investments.

So, what does this all mean? To begin with, no solution should ever be one-size-fits-all. In our experience, the first step to a successful technology partnership is really understanding each of our clients’ businesses – not just who they are, what they offer and how many users will be on the system, but which industry they operate within.

Matching solutions to the right problems
B2B buyers are drawn to industry-specific content and case studies. Why? Because they want to understand what other businesses in their sector are doing with a particular product – not what they could potentially achieve.

Harvard Business School lecturer Frank Cespedes discovered this when he researched the 34 million interactions that occurred between customers and content on DocSend’s website. Based on the data, case studies have an 83% completion rate. That means 8 out of ten people will read a case study from start to finish – because it’s relevant to them. 

There’s a deeper lesson here though – if a solution doesn’t match the business’s core needs, it isn’t a solution at all.

At Oracle, we work across multiple verticals and industries, which is why we’ve always needed to begin with the question: What problem are we solving?

We understand that while Oracle’s NetSuite cloud solution is an ERP system, the needs of our manufacturing clients are vastly different from the needs of our clients in the professional services industry. The functionality we offer will remain the same – as will the benefits of migrating to the cloud – but how the entire platform is used will shift based on very specific client needs.

Solutions that work for you – not against you
When you implement an ERP system or migrate to the cloud, it integrates into your existing operations. The objective is to enhance processes, drive innovation and boost productivity to support business growth in the future. To achieve all of this, technology solution providers should have a very clear understanding of the industry, business and environment they are dealing with.

A recent Forrester Research Forrsights survey found that the top four reasons that businesses move to the cloud are:

  • Improved business agility
  • Speed of implementation and deployment
  • Faster delivery of new features and functions
  • To support business innovation with new capabilities. 

Couple this with a team that intimately understands your sector and your specific needs and challenges – as well as how Oracle Netsuite has been successfully deployed in businesses just like yours, facing the same challenges you’re grappling with, and you will have a solution that creates new cross-functional workflows and reporting processes, adds sales channels, enables you to enter new markets and improves connectedness between internal and external systems.

To find out more about how Oracle’s NetSuite cloud-based solutions can save on your IT costs while boosting your business’s ability to grow and scale, download your white paper here.

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