Nigerian FinTech Amplify launches social media banking solution

Nigerian online payments provider Amplify has partnered with banks in the West African nation to let clients conduct transactions via WhatsApp, Facebook Messenger and other social messaging platforms through its innovative mTransfers solution. It will be launched before the end of 2017. Amplify helps businesses accept recurring payments online within minutes from customers in over 100 countries. It plans to bring banks closer to a new generation of social media-savvy clients and provide consumers with a more convenient way of banking. “Social and messaging apps are six of the 10 most popular mobile applications across platforms in Africa. We believe that vibrant and digitally savvy consumers want financial services to meet them where they are, in the channels and platforms they use,” said CEO Segun Adeyemi. “We have built mTransfers to empower banks and other financial institutions to blend their payment process into the everyday lives of their customers and provide an engaging user experience for them,” said Maxwell Obi, the startup’s chief technology officer.