Riad Gydien is SAS's new Senior Regional VP for Europe

Anaytics specialist SAS has promoted Riad Gydien (pictured) into a Senior Regional Vice President role for the South and East EMEA regions. Gydien, a South African, was on the panel of judges for the CFO Awards 2014. Prior to this promotion he was SAS VP for the Middle East and Africa.

Carl Farrell, SAS Chief Customer Revenue Officer, has said of Gydien's appointment:

"Riad has insight and relationships from his previous role that will transition well into this expanded management position. As a seasoned leader, he will build on the demand we are seeing in the southern and eastern EMEA while ensuring that businesses and organisations are getting the resources and support they need to thrive in changing markets."

Gydien has been with SAS for ten years. He has expressed excitement at the new opportunities ahead.