Sumitomo Rubber South Africa announces new CEO


Lubin Ozoux has been appointed as the new CEO of tire manufacturer, Sumitomo Rubber.

Lubin Ozoux has been appointed, effective 1 January 2021, as the new CEO and executive director of Sumitomo Rubber South Africa (SRSA).

SRSA, manufacturer of the Dunlop, Sumitomo and Falken tyre brands for the African continent, says Lubin will take over the role from outgoing CEO Riaz Haffejee who has led the company for the past eight years.

Lubin is the current group director of sales, marketing and operation at SRSA and has been a key member of the executive committee, contributing to the overall direction of the company. He joined SRSA in 2017 as director of export (Africa) successfully leading the expansion into key African markets, and later taking on the responsibility of leading the company’s sales effort throughout territories in Africa, including South Africa.

Prior to joining SRSA, Lubin spent 11 years with the Hilti Corporation, working across multiple countries and continents. He has extensive sales, marketing, engineering and general management experience and is well positioned to lead SRSA forward.

The board of Sumitomo Rubber Industries, SRSA’s parent company based in Japan, has extended its thanks to departing Riaz for his dedicated service to the company, wishing him well in his future position. He will remain with the company until 31 January 2021 to ensure a smooth transition.

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