Webinar to reveal how CFOs can equip themselves for an age of digital change


Sage's Gerhard Hartman will be giving practical tips for CFOs to prepare for the future.

On 15 September, CFO South Africa, in partnership with Sage, will be hosting a webinar in which Sage Africa & Middle East vice president, Medium Business, Gerhard Hartman will explore the main themes from Sage’s recent CFO 3.0 research study of over 300 senior finance leaders in South Africa and how they play out in real-world businesses, as well as practical tips for how to prepare for the future. 

Gerhard will be taking a deep look at how finance professionals can equip themselves for an age of digital change and give them insight into the concerns and focus areas of their peers. “In addition to looking at the key research findings, the webinar will examine how the trends we found are playing out in real-world businesses, and offer practical tips for how to prepare for the future including why the culture within your finance team is a fundamental pillar of delivering sustainable results.”

He adds that finance professionals will gain an insightful perspective on how their peers are using finance technology to add more value to their organisations, and how leading businesses are setting themselves apart in the challenging market. 

“Even before the pandemic, CFOs were in the eye of a hurricane. Their organisations are under pressure from relentless social, economic, regulatory and technological change, much of that vastly accelerated by COVID-19,” Gerhard says. “CEOs are looking to the finance function to play an expanded role in the digital transformation strategy as the business tries to keep up with a fast-changing world.” 

Gerhard explains that the research is important because it delves into the challenges CFOs face in the digital age and their new remit as drivers of strategic change and digital visionaries. “The research uncovers how South African CFOs are embracing technology in the finance function as a lever for improving performance. It also provides insight into how new technologies such as artificial intelligence and machine learning will reshape the finance function in the future.”

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