CFO Ralph Mupita: The work on the MTN brand never ends


MTN's brand value grew by 8 percent in 2020, maintaining its position as SA's most valuable brand.

MTN Group has retained the title of South Africa’s most valuable brand in Brand Finance’s 2020 Top 50 South African Brands survey. 

MTN CFO Ralph Mupita says: 

“As MTN Group, we are very pleased to have maintained our position as South Africa’s most valuable brand in Brand Finance’s 2020 Top 50 South African Brands survey, especially looking at the improvement in the brand strength index scores.”

According to the Brand Finance survey, the telecommunications giant’s brand value has grown by 8 percent over the last year to R44.2 billion. MTN’s brand value was boosted by a solid overall performance for the year, despite challenging economic conditions and regulatory challenges in some markets. 

The company’s brand value grew primarily because customers spent more on data services. As a result, MTN’s overall revenue grew by 7.2 percent last year, with data revenue growing by 34.2 percent. 

“Our focus on customers, communities and network quality are paying off, but we could not achieve any of it without our people at MTN, who are the real ambassadors of the MTN brand,” Ralph says. 

According to the survey, as a result of its increasingly strong leadership position in telecommunication services throughout Africa and the other countries it operates in, and because of its increasingly resilient network investments, MTN’s brand strength rating has been upgraded from AA+ to AAA-.

“The work on the brand never ends, and we will not rest on our laurels,” Ralph concludes.

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