Discovery Ltd has announced that it will soon launch its behaviour tracking programme, an initiative that rewards health and life insurance clients for healthy lifestyle choices as well as aids in fitness tracking, in Japan.
- Corporate wellness was the topic of a recent CFO event. See what CFOs and experts had to say on the matter by reading our event report here.
- Read what Discovery Health CFO, Brett Tromp, previously had to say on the importance of health reporting.
According to Adrian Gore (pictured), CEO of Discovery, the Japanese insurance market faces rising medical costs and the government is thus eager for initiatives that will help alleviate the burden. This is largely due to the fact that Japan has an older population, as well as that the country is battling with rising healthcare costs.
The deal will see Discovery partner with Sumitomo Life Insurance Co and telecommunications and internet company, SoftBank Group Corp. The financial value of the deal has not yet been announced.
