Famous Brands appoints Deon Fredericks as new group FD

The former Telkom and SAA CFO will take over from exiting Lebo Ntlha as Famous Brands’ group FD.

Famous Brands has appointed Deon Fredericks as its new group FD on a fixed term of two years.

Deon will assume the role of group FD-elect, with effect from 1 August to 30 November in order to ensure a smooth handover from exiting Lebo Ntlha until her resignation, and will assume the full role from 1 December.

Deon will accordingly step down as member and chairman of the audit and risk committee of the company, but will remain as a member of the board.

Deon is a qualified chartered accountant (SA) and a CIMA-qualified chartered global management accountant. He has an honours degree in accounting and business management, and more than 30 years’ experience working in blue-chip organisations.

He previously served as deputy to the CFO and as the group executive of corporate finance accounting services from 2004 to 2013. He joined Telkom in 1993 as a senior manager in internal audit and has held several executive positions in the finance department. He was appointed CFO of Telkom SA in 2007 and resigned on 1 July 2018. He was appointed as CIO at Telkom shortly afterwards. He also briefly served as the interim CFO at South African Airways.