Famous Brands appoints Deon Fredericks as new group FD

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The former Telkom and SAA CFO will take over from exiting Lebo Ntlha as Famous Brands’ group FD.

Famous Brands has appointed Deon Fredericks as its new group FD on a fixed term of two years.

Deon will assume the role of group FD-elect, with effect from 1 August to 30 November in order to ensure a smooth handover from exiting Lebo Ntlha until her resignation, and will assume the full role from 1 December.

Deon will accordingly step down as member and chairman of the audit and risk committee of the company, but will remain as a member of the board.

Deon is a qualified chartered accountant (SA) and a CIMA-qualified chartered global management accountant. He has an honours degree in accounting and business management, and more than 30 years’ experience working in blue-chip organisations.

He previously served as deputy to the CFO and as the group executive of corporate finance accounting services from 2004 to 2013. He joined Telkom in 1993 as a senior manager in internal audit and has held several executive positions in the finance department. He was appointed CFO of Telkom SA in 2007 and resigned on 1 July 2018. He was appointed as CIO at Telkom shortly afterwards. He also briefly served as the interim CFO at South African Airways.

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