Ian Pettifor is ready to disrupt the insurance industry as new Genasys CFO


The newly appointed CFO says he is privileged to be part of a brand that will change the software insurance industry.

Insurance software solutions provider Genasys has appointed Ian Pettifor as its new group CFO. Ian’s appointment is the latest in a line of C-suite hires by the company as it targets international expansion.

“The unique value proposition of Genasys, the delivery of a different kind of insurance software solution that genuinely puts the end-consumer first, means I feel privileged to be part of the team bringing the Genasys brand to more organisations across the globe,” Ian says.

He explains that technology has the power to transform the way the insurance industry transacts business, but that it’s no secret that digitalisation of the sector is hampered by a reliance on fragmented, albeit highly-optimised, legacy systems. “I’m hugely impressed with both the innovative, pioneering spirit of Genasys and its highly configurable, function-rich product offering which provides insurers, MGAs and brokers with the tools to free themselves from the financial and operating constraints of legacy tech and quickly launch new products,” he says.

The company stated that, with over 20 years’ experience in insurtech start-ups and scale-ups, combined with the experience of guiding mergers and acquisitions across a range of sectors and geographies over the last 35 years, Ian’s expertise will support Genasys’s plans for international growth.

Genasys co-CEO André Symes says: “Ian holds an impressive track record across fintech, insurtech, insurance and financial services and is an expert in driving the growth and profitability of ambitious SMEs, start-ups and PE platform businesses, so we’re thrilled he’s joined our Genasys team.”

He adds that Ian’s ethos to disrupt the status quo and look for better ways to do insurance perfectly complements the company’s vision to challenge itself and the industry to think and do things differently for the benefit of the consumer. “Ian will be critical in our expansion as we take our offering of a technology partner that delivers successful digital enablement, which debunks the notion of a complex, costly and time-consuming digital transformation journey, combined with our people-first approach to new target markets.”


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