Mazars rebrands to celebrate balanced growth and successful expansion
The company’s rebrand helps present Mazars more consistently across the globe, say co-CEOs.
In a rich global history spanning 75 years, Mazars’ guiding principles haven’t changed, but the firm has grown and flourished with new clients and talent. As a result in recent years, Mazars has doubled in size and diversified its offerings, to better meet client needs in a changing world. And, as the business grew and changed, so did the need for a new brand to evolve alongside it. Creating a new brand identity to celebrate this journey was the next logical step and a way for Mazars to build a new brand based on the firm’s heritage and integrated approach.
“As an international tax, audit and advisory firm, Mazars combines a true international reach with deep local roots. Mazars in South Africa (previously known as Moores Rowland South Africa) has been serving large listed, multinational and privately owned businesses since the early 1950's. The company’s rebrand helps present Mazars more consistently across the globe, while celebrating its success and growth within South Africa” says Mazars in South Africa co-CEOs Michelle Olckers and Anoop Ninan.
The auditing, tax and advisory industry requires a great deal of technical and regulatory innovations, consistent quality standards and choice. The firm continues to invest in audit – expertise, technology, quality control – and to actively shape the debate around a healthy and sustainable audit industry. “Mazars brings a genuinely different perspective to the audit and advisory market anchored by our integrated approach, personalised service and culture focused on delivering to the highest quality and ethical standards,” says the CEOs.
Mazars’ new brand identity reaffirms its commitment to striving to build a fair, prosperous and sustainable world. At the heart of this is the firm’s international leadership position on researching and shaping the debate about how financial services can help mitigate the effects of climate change. The firm also focuses on contributing to a collective reflection with all stakeholders to secure the quality of audit and close the expectation gap facing the entire profession.
“Our new brand reflects who we are and how we work. This is an incredibly important milestone in the evolution of our firm,” says Michelle and Anoop.