Neethling Prinsloo steps into CFO role at Patagonia

Estrelita Moses 29 April 2025

Neethling Prinsloo has joined Patagonia as chief financial and administration officer.

Neethling joins the outdoor apparel company as CFO after being with Levi Strauss & Co for almost 10 years.

He first joined Levi’s in 2015 as financial director for Africa, Middle East and Pakistan. Neethling has held various leading finance positions at the company, including most recently as regional CFO for Levi Strauss Americas, a role he held for five years.

“I look forward to supporting Patagonia's mission of environmental stewardship and sustainable business practices. Together with the talented team at Patagonia, I am committed to driving financial strategies that align with our values and help us continue to lead the way in responsible business,” he said on LinkedIn.

He was previously the financial director for Appletiser, a former subsidiary of SABMiller (now Anheuser-Busch Inbev). The brand has subsequently been sold to The Coca-Cola Company. He was also the financial manager for Freshmark.

Neethling is a qualified CA and has a postgraduate diploma in accounting from Unisa, as well as a BCompt honours, finance and auditing, from the same institution; and a BCompt accounting from the University of the Free State.

Estrelita Moses

Essie Moses was the former production editor for Business Insider South Africa, and former managing and mobile editor for News24.com. When she's not frantically chasing freelance deadlines, she spends time with her family, five cats and beloved dog. (She does not have an addiction to stray animals.)

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