Tiger Brands looks to North Africa for growth possibilities
Company CEO Lawrence Mac Dougall says the strategy has them looking at the whole of Africa.
Tiger Brands, Africa’s largest listed packaged-food maker, is looking to several countries in North Africa for expansion opportunities, seeking to grow its business outside of South Africa, its home market.
Speaking to Bloomberg, Tiger Brands CEO Lawrence Mac Dougall said:
“Obviously sub-Sahara is easier to play because it’s closer, but our strategy is looking at the total Africa. You have to look where the trading zones have been constructed… We are first looking at the country lens, then the category lens. What’s the size of the category, does it play to our core business and what is our ability to win?”
Mac Dougall said the company’s ‘rest of Africa’ strategy is still under development, and noted that Tiger Brands would use an “on-the-ground, bottom-up” model for its expansion.