Zeda has appointed experienced finance leader Tsogo Rooi as its chief financial officer, bringing extensive expertise from the automotive and professional services sectors.
Zeda has announced the appointment of Tsogo Rooi as its chief financial officer. Tsogo steps into the role with a strong track record in finance leadership, operational oversight and strategic planning across major brands in South Africa’s automotive industry.
She most recently served as the general manager of Avis South Africa, a position she held for nearly four years, where she oversaw key business functions and contributed to operational performance and strategic execution. Before joining Avis, Tsogo was the senior manager for finance business planning, reporting and analysis (FP&A) at Nissan Motor Corporation for almost two years, where she was responsible for driving financial insights, forecasting and long-term planning across the business.
Her earlier experience includes serving as manager of business tax at Deloitte South Africa, where she spent close to two years advising clients on complex tax matters and compliance.
Tsogo holds a BCom accounting honours from the University of Johannesburg.
