Deepa Sita


Job Title: CFO

Company: Tiger Brands


Deepa Sita has been the CFO of Tiger Brands since 1 October 2020.

Deepa is a qualified chartered accountant and has an MBA (Cum Laude) from GIBS. She started her career with Deloitte as a trainee accountant. In 2005, she joined Samsung Electronics as a senior finance manager. Her career then took her to Entyce Beverages, a division of National Brands, as finance and procurement director in 2007. Thereafter, she joined Mondelēz International as finance director responsible for South, Central and East Africa; Israel and Mauritius.

In 2014 she pursued her MBA studies on a full-time basis and then engaged in multiple consulting assignments, as well as lecturing at GIBS.

She joined Masswarehouse division of Massmart as finance director in 2016. In 2018, her portfolio was expanded when she was appointed as finance and commercial director. She has also served as the interim CEO and wholesale chief integration and strategy officer for the Masscash.

Deepa was nominated for the 2022 CFO Awards for her work as the CFO of Tiger Brands, and walked away with the Compliance & Governance Award and the Finance & Technology Award.

2020 – Present     Chief Financial Officer, Tiger Brands
2020 – 2020          Chief Integration & Strategy Officer, Massmart Wholesale
2019 – 2020          Interim Chief Executive Officer, Masscash Holdings
2018 – 2019          Finance and Commercial Director, Makro South Africa
2019 – 2018          Finance Director, Makro South Africa
2011 – 2013          Finance Director, Mondelēz International South Africa
2007 – 2011          Finance and Procurement Director, Entyce Beverages
2005 – 2007          Senior Finance Manager, Samsung Electronics South Africa
2002 – 2005          Audit Manager, Deloitte South Africa

2014 – 2015          MBA, GIBS Business School
2004 – 2004          CA(SA), SAICA
1998 – 1999          B.Com, Honours, Accounting & Auditing, UJ
1995 – 1997          B.Compt, Accounting & Auditing, Unisa

About Tiger Brands: Tiger Brands Limited is a South African packaged goods company. In addition to the company's South African operations, Tiger Brands also has direct and indirect interests in international food businesses in Chile, Zimbabwe, Mozambique, Nigeria, Kenya and Cameroon.

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