Deepa Sita has been the chief financial officer of Tiger Brands since 1 October 2020.
Deepa is a qualified chartered accountant and has an MBA (Cum Laude) from GIBS. She started her career with Deloitte as a trainee accountant. In 2005, she joined Samsung Electronics as a senior finance manager. Her career then took her to Entyce Beverages, a division of National Brands, as finance and procurement director in 2007. Thereafter, she joined Mondelēz International as finance director responsible for South, Central and East Africa; Israel and Mauritius.
In 2014 she pursued her MBA studies on a full-time basis and then engaged in multiple consulting assignments, as well as lecturing at GIBS.
She joined Masswarehouse division of Massmart as finance director in 2016. In 2018, her portfolio was expanded when she was appointed as finance and commercial director. She has also served as the interim CEO for the Masscash division and will be leaving her role as Massmart Wholesale chief integration and strategy officer to pursue the role of CFO at Tiger Brands.
2020 – Present Chief Financial Officer, Tiger Brands
2020 – 2020 Chief Integration & Strategy Officer, Massmart Wholesale
2019 – 2020 Interim Chief Executive Officer, Masscash Holdings
2018 – 2019 Finance & Commercial Director, Makro South Africa
2019 – 2018 Finance Director, Makro South Africa
2011 – 2013 Finance Director, Mondelēz International South Africa
2007 – 2011 Finance & Procurement Director, Entyce Beverages
2005 – 2007 Senior Finance Manager, Samsung Electronics South Africa
2002 – 2005 Audit Manager, Deloitte South Africa
2014 – 2015 MBA, GIBS Business School
2004 – 2004 CA(SA), SAICA
1998 – 1999 B.Com, Honours, Accounting & Auditing, UJ
1995 – 1997 B.Compt, Accounting & Auditing, Unisa
About Tiger Brands: Tiger Brands Limited is a South African packaged goods company. In addition to the company's South African operations, Tiger Brands also has direct and indirect interests in international food businesses in Chile, Zimbabwe, Mozambique, Nigeria, Kenya and Cameroon.
Company: Tiger Brands
Job title: CFO
External profile: Click here
Tiger Brands making progress to position itself for long-term growth, says CFO Deepa Sita
The group has seen growth in its operating income and across its various revenue streams for the year.