Deon Fredricks


Job Title: FD

Company: Famous Brands


Deon Fredricks was appointed Group CFO for Famous Brands in August 2021. Prior to this he was the Interim CFO at SAA. Deon spent twenty five years working at Telkom, first as a financial manager, then as an executive and finally as Group CFO, He got his professional start as a senior audit clerk for Cooper and Lybrand. He has a BCompt Honours from UNISA.

2021 - Present     Group CFO, Famous Brands
2018 - 2021          CFO, SAA
2018 - 2018          Group Chief Investment Officer, Telkom
2013 - 2018          Group CFO, Telkom
2011 - 2013          Deputy CFO, Telkom
2004 - 2011          Group Executive Accounting Services, Telkom
2002 - 2004          Executive: Financial Accounting, Reporting, and Analysis, Telkom
2000 - 2002          Executive: Accounting Live Operations, Telkom
1998 - 2000          Executive Resource and Financial Management, Telkom
1996 - 1998          Financial Manager, Telkom
1993 - 1996          Senior Manager: Internal Audit, Telkom
1991 - 1993          Regional Financial Manager, Agricor
1988 - 1991          Financial Manager, Agricor
1983 - 1987          Senior Audit Clerk, Coopers and Lybrand

2005 - 2005           Financial Strategy Course, INSEAD
2005 - 2005           PELE, University of the North West
1999 - 1999           B.Com Hons. Business Management, UNISA
1994 - 1994           AEP, UNISA
1992 - 1992           Accounting and Finance, CIMA (UK)
1988 - 1990           BCompt. Hons. Accounting and Finance, UNISA
1978 - 1982           BCom. Accounting and Finance, University of the Western Cape

About Famous Brands: Famous Brands Limited is a holding company listed on the JSE Limited under the category Consumer Services: Travel and Leisure, and is Africa’s largest branded food service franchisor. The company was listed in November 1994 at a price of R1 per share, equating to a market capitalisation of R25m. The past two decades have witnessed the Group expand almost beyond recognition from the business it was then, comprising only the Steers brand and a limited Supply Chain component, to the enterprise it is now, with a market capitalisation in excess of R11bn, positioned within the JSE’s top 100 companies. At 28 February 2017 Famous Brands’ vertically integrated business model comprised a portfolio of 27 brands represented by a franchise network of 2 782 restaurants across South Africa, Rest of Africa, the United Kingdom and the Middle East, underpinned by substantial Logistics and Manufacturing operations.

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