After a short stint at Natura & Co as CFO for its Africa division, Ashona returns to EOH.
The JSE-listed technology services firm EOH has appointed Ashona Kooblall as executive director and group CFO, with effect from 22 July. Ashona left EOH in May 2024 to take up a CFO role at Natura & Co as CFO for its Africa division. She returns to replace Marialet Greeff, who resigned from the company in June.
“With this incredible opportunity and working closely with the shareholders and executive team of EOH, I am really happy to be going back to EOH. It feels like going home, and I am looking forward to being a part of the future and growth of the organisation,” explains Ashona.
Ashona brings a wealth of experience to her new role, having previously served as CFO at iOCO, a constituent company of EOH, for four and a half years. During her tenure, she successfully managed local and international financial operations, bringing stability and growth to the company. Her responsibilities included overseeing finance departments, budgeting, forecasting, and financial planning, showcasing her multifaceted skill set.
Prior to her role at IOCO, Ashona had a significant stint at Nike, where she served as senior finance manager and later rose to become finance director for Nike Africa. During her six-year tenure, she managed subsidiary operations, led strategic financial planning, and ensured compliance with local and international financial regulations. Her leadership was instrumental in driving profitability and strategic growth in one of the world’s leading athletic brands.
Ashona’s career began at PricewaterhouseCoopers (PwC) as a senior auditor, where she completed her SAICA articles and became a chartered accountant. She later held significant positions at Barloworld Limited and Tiger Brands, managing financial operations across multiple countries and subsidiaries.
