King Price Insurance promotes CFO Rhett Finch to deputy CEO


Rhett helped found King Price Insurance in 2012 and has been instrumental in its growth.

King Price Insurance CFO Rhett Finch has been promoted to deputy CEO of the company, which he helped found in 2012 with the idea that there had to be a more sensible way of doing insurance. 

Eight years later and under the financial leadership of the CFO Awards nominee, King Price has grown into a 1,000-person, R5.2 billion company with 30 percent year-on-year growth for the 2020 financial year. 

A strong part of this growth is expected to come from the company’s corporate and commercial book and broker channel, which fall directly in Rhett’s area of responsibility. Apart from driving strong growth in the commercial space, he also played a key role in King Price’s acquisition of life insurer Stangen, which will create a platform for the company’s entry into the life insurance market in the next year.

He has also been instrumental in building industry-leading ratings and data analytics teams from scratch to support the company’s belief that the way to stand out in a saturated local insurance market is to become entirely data-driven in every aspect of its operations. Through a clear vision and strong succession planning, Rhett has overseen the building of new leadership teams and fresh talent in these spaces.

Rhett is a qualified chartered accountant and completed his articles at Deloitte in New York. He came back to South Africa to join the King Price team. “The rapid growth and the bold international expansion plans are not the reason that I am still with the company. It’s the company’s commitment to making a difference and changing the world for its clients, country, staff, suppliers and shareholders that has kept me here.”

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