Reputation - why the CFO matters most


Leading CFOs Ronel van Dijk, Andrew McMaster and Reeza Isaacs, and CEO Magda Wierzycka, talk reputation.

Your business has a stellar reputation – until you lose it. While CFOs have their eyes squarely on the business, with greater analytics and insights than ever, the surrounding environment is increasingly unpredictable. One misstep – or even a perceived misstep – can cost your brand its reputation and future. From accounting mistakes to dodgy corporate partners to unwise public utterances, the complex world of reputation can only be tackled with a proper risk, compliance and governance toolkit.

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Graham Fehrsen, Managing Director of CFO South Africa, says:

“South Africa is a very exciting place to be right now – exciting and terrifying but filled with enough opportunity that businesses from across the world are still putting down roots in the country. Together with global partners, we're planning to help South Africa's finance leaders talk and network in a way that will make a significant difference in their careers and in their businesses.”

The event will explore the pivotal role that the CFO plays in managing, protecting and leveraging reputational risk. CFOs will have the chance to share ideas with each other, while the panel guests – who are certainly at the forefront of helping their organisations navigate successfully – will share their insight and advice.

15h30: Registration
16h00: Keynote by Magda Wierzycka, CEO Sygnia
16h30: Contact Cafe – one-on-one directed conversations with a business leader
17h00: CFO Panel with Ronel van Dijk (Spur), Andrew McMaster (Coca-Cola Peninsula Beverages), and Reeza Isaacs (Woolworths)
18h30: Networking

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