Nominee CFO Awards 2015, Robbie Taylor, CFO Ascendis Health


Robbie Taylor is nominated for the CFO Awards 2015. The factsheet below together with his interview with the panel of judges will be used to determine the CFO Award winners 2015.

Robbie Taylor
Ascendis Health
Chief Financial Officer

South African
Age: 45
CFO Since: May 2012


  • 1995 - 2002: Group FD of Crest Breeders International (Pvt) Ltd - emigrated to SA in 2002.

  • 2002 - 2006: Hall and Sons FD, all subsidiary boards, & operational role as the exports director.

  • 2006 - 2012: Country Bird Holdings CFO (listed company, CFO from 2008)

  • 2012 - Present: Ascendis CFO.


  • CBH, BCom, CA(Z)

Additional Information
Mr. Robert James Taylor, also known as Robbie, CBH, BCom, CA(Z) has been the Chief Financial Officer of Ascendis Health Limited since 2012. Mr. Taylor served as Group Financial Director of Country Bird Holdings Limited since May 2008 and served as its Chief Financial Officer from 2006 to 2012. Mr. Taylor served as Company Secretary of Country Bird Holdings Limited. He joined Kevin James in 1997 and served as Group Financial Director of Crest Breeders International (Pvt) Limited from 1995 to 2002, a position he held until he emigrated to South Africa in 2002. He then joined HL Hall and Sons Limited as their Financial Director with appointments on all of the subsidiary boards. His management expertise was recognised, and Mr. Taylor was then given the post of Exports Director, in charge of fruit procurement, packing and marketing from 2002 to 2006. He has been an Executive Director of Ascendis Health Limited since May 1, 2012. He served as a Director of Country Bird Holdings Limited since May 2008. He has participated in the Executive Development Programme at GIBS. He qualified as a CA with Deloitte and Touche in Zimbabwe in 1995.

Ascendis Health Ltd
Listed: JSE
Sector: Health Care
Industry: Biotech & Pharma

Ascendis Health Limited manufactures and distributes health and care products in the Republic of South Africa and internationally. The company operates in three divisions: Consumer Brands, Phyto-Vet, and Pharma-Med. The Consumer Brands division offers OTC and CAMs products, such as nutraceuticals, homeopathic and aryurvedic products, herbals, dermaceuticals, functional foods, functional super foods, hormone creams, sports nutrition products, health beverages, and weight management and personal care products through retail stores under the Solal, Evox, SSN, Sportron, and Nimue brands. The Phyto-Vet division supplies plant and animal health and care products, including crop protection, public health, and stored grain protection pesticides; plant, home, and garden protection and nutrition products; and pet care and accessory products through chain and independent retailers, co-operatives, nurseries, and pet and vet stores under the Efekto, Wonder, Avima, and Marltons brands. The Pharma-Med division develops, manufactures, and sells prescription and OTC pharmaceuticals through dispensing doctors, wholesalers, pharmaceutical retailers, and hospitals. The company was incorporated in 2008 and is based in Cape Town, the Republic of South Africa.

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Additional Information:

Ascendis takes another R280m bet - will the home runs continue?
The recent purchase of Scientific Group's Diagnostics division should yield more upside ifAscendis Health's track record is anything to go by. Karsten Wellner, CEO explains how the moats, calculated risks and diligence around picking Ascendis Health's acquisitions are the bedrock of what has fuelled the share price from listing less than a year ago at R11 a share to over R16 currently. A rosy story indeed in a world where both the appetite for extending credit and the concomitant risks seem to have shrivelled. Wellner has negotiated a respectable line of credit as well as promising acquisitions. Watch this space as there's more to come. - CP - 28th October 2014

Ascendis beefs up its BEE shareholding
ACQUISITIVE healthcare conglomerate Ascendis has taken steps to reinforce its existing black empowerment credentials.The company announced on Thursday that it would shift its empowerment shareholding from 7% to about 15% in the medium term after a R140m convertible debenture issue to WDB Investment Holdings and Senatla Capital.
While the deal more than doubles black economic empowerment (BEE) participation, Ascendis CEO Karsten Wellner stressed that the company intended to grow its broad-based economic empowerment structure even more with "further deals of similar size and structure in the near future". - November 28th 2014

Meet up with the nominees and other top CFOs at the CFO Awards 2015

On May 14, 2015 the annual CFO Awards will be held at the beautiful Summer Place in Johannesburg. This prestigious event recognises CFOs of listed companies, large corporations, parastatals and government institutions and awards them for outstanding performance and leadership. Chaired by Vusi Thembekwayo, over 250 CFOs share knowledge, extend their network and boost business.

CFO South Africa invites you to buy a table at the CFO Awards, attend the CFO Conference, join the panel of judges and become our partner. Places are limited, so book now to avoid disappointment. For more information or email Jurrien Morsch at [email protected]

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