Inspiring CFO event dives deep into Planning, Budgeting & Forecasting


On Thursday 17 September at 54 on Bath hotel in Rosebank, CFO South Africa held another of its increasingly popular events, this one covering the theme of 'Digital Transformation'. The evening was a resounding success, with the 'Planning, Budgeting and Forecasting in the 21st Century' (PBF) Master Class enjoying a full audience.

More comprehensive write-ups of the event to follow!

KPMG's Associate Director of Business Analytics, Charl du Toit, started things off, referring to the Master Class audience as the 'crème de la crème' of South African CFOs. Du Toit took the group through the basics of building a budget, also working through the challenges of PBF.

Partners were KPMG, Oracle & SizweNtsalubaGobodo

Individual presentations by Derik Rothman, Director of Futuresense; Seldon Goodwin, Solution Architect at Ethoss; Carl Janse van Rensburg, Operations Director at Intellient, an EOH company; and Zafar Mahomed, CFO of McDonald's SA, followed, with each speaker offering his own insight into the topic.

Armin Moradi, Territory Manager Financials for South Africa Oracle, then led attendees through research he conducted into the status of PBF in South Africa companies, having interviewed some 100 organisations. The results really fired up the crowd, encouraging lively audience participation and discussion. It also opened a panel discussion with the guest speakers, who answered questions from attendees around budgets versus forecasts. Moradi concluded by saying that there's a huge willingness by CFOs to make changes, and advised participants not to simply add number to numbers, but rather to add value to the numbers.

A select number of CFOs attended simultaneous round tables sessions, discussing what their companies would look like if a man like Steve Jobs was in charge. One of the sessions was chaired by KPMG technology ace Frank Rizzo, the other one was a discreet gathering of CFO South Africa's public sector chapter. The always impressive CEO Victor Sekese of SizweNtsalubaGobodo was one of the inspiring figures during this round table, chaired by our MD Graham Fehrsen.

For the photos of the event please click here.

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