Workday making waves in the South African market

Co-president Chano Fernandez says a large Absa implementation is just the beginning of the journey.

On the day after a Workday implementation went live at Absa – the cloud and mobile business systems provider’s largest implementation to date at a company headquartered in South Africa – co-president Chano Fernandez expressed his faith in the local market.

Workday only officially launched in South Africa in February last year, although they had secured their first major local client, Dimension Data, two years previously, and were already supporting many local subsidiaries of multinational companies.

Despite being a relative newcomer (and with a global track record dating back only 14 years) they have already secured the likes of Aon, Unilever, a top South African legal group and another tier-one financial services company. They say that the fact that Workday is “born in the cloud” gives it the edge on its competitors who, at enterprise level, are only adapting to this environment.

While the bigger portion of the South African market has bought into Workday’s Human Capital Management, Zuko Mdwaba, the country managing director for Workday, says that they are targeting growth from their Financial solution as well.

When asked how he’s feeling about the milestone with Absa, Chano responded:

“It’s a good first milestone, and it’s the hardest one, but it’s the beginning of the journey. Now we’re thinking about how we can support Absa’s adoption, and how they consume the innovation that is coming.”

Innovation is a crucial part of Workday’s market approach and Chano is proud to report that they are rated by Forbes as the second most innovative company in the world. Not only that, but Chano adds that of the top 10 most innovative companies on that index, eight are Workday customers.

“We get our inspiration from technology companies like uber and LinkedIn. Users don’t need any training to interface with those companies, and we don’t want them to go to work and need training to use a complicated system,” he says.

Globally, Workday’s Q4 total revenues were $788.6 million, up 35.4 percent year on year, with subscription revenue of $673.5 million, up 37.5 percent year on year.

Zuko says that there are more than 60,000 users in South Africa, which he intends to double. He says that South Africa has similar trends to the global market but that it is held back by slower cloud adoption.

“But we are having more and more conversations and helping people to understand the benefits,” he says. “What differentiates us is the benefit of a unified system, which allows you to keep your finger on the pulse of everything in the company. Workday offers a unified view of people and money.”

Another metric that works in Workday’s favour is the fact that they have a 98 percent customer satisfaction rating, with no failed implementations. They exceed their targeted satisfaction rating of 95 percent, and Chano says that this is extremely helpful because potential customers (Zuko calls them “future customers”) sometimes speak to as many as 30 to 40 existing customers before signing on the dotted line with Workday.

“We say don’t believe what we’re telling you. Talk to our customers,” says Chano.