Yvonne Bredenhann to help aYo scale its operations as new CFO


Yvonne’s leadership will help the company grow into other markets in Africa, including South Africa.

African insurtech aYo Holdings has named Yvonne Bredenhann as its new CFO. The appointment comes as the company looks to scale up its operations across the continent and into the South African market.

Yvonne says she is excited to be part of this massive opportunity to grow the insurance net across Africa.

“When you look at current insurance penetration figures, it’s clear that there’s huge potential to grow the business across the continent. I look forward to supporting our seven country operations, and helping support the further growth of the business,” she explains.

While approximately 46 percent of Africa’s population has access to and uses cell phone services, insurance penetration remains below five percent in most markets, except South Africa.

aYo CEO Marius Botha said Yvonne’s expertise in technology and distribution will be key to the company’s vision of becoming the largest digital insurance marketplace in Africa by enabling the distribution of affordable micro-financial services products to people who have never had the opportunity to engage in financial services.

Yvonne’s appointment follows Sanlam’s acquisition of 50 percent of the aYo business in late 2022 from MTN. Yvonne has worked for Sanlam for the last 20 years and has held positions like head of finance for SanlamConnect’s sales and distribution division, as well as head of finance and procurement for the group’s technology and information shared services.

Yvonne is a certified CA(SA), with a BCom honours in accounting and auditing, and a masters’ in commerce from the University of Cape Town.

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