Tourism growth will boost SSA economies

Several Sub-Saharan African (SSA) countries can expect strong growth in the tourism sector, says new data revealed by Euromonitor International at the recent 41st Annual World Tourism Conference held in Kigali, Rwanda. International arrivals to Africa grew by 6.5 percent this year, reaching 18,550 million, it said.

According to Euromonitor, key international tourism markets such as Cameroon, Kenya, Mauritius, Mozambique, Nigeria, South Africa, and Tanzania account for 70 percent of international trips to SSA.

Christy Tawii (pictured), a Euromonitor Research Analyst, said:

"Many countries are moving away from only promoting Africa as a traditional safari destination, exploring other niche categories such as beach and medical tourism. The travel and tourism market continues to introduce products that suit different types of travellers, accounting for strong growth in major cities across sub-Saharan Africa."

Other drivers of growth include the short-term rental market, meetings incentives conferences and exhibitions (MICE), and an increasing focus on domestic tourism.