Deepa Sita nominated for 2022 CFO Awards


The Tiger Brands CFO joins the list of nominees who will be competing for the CFO of the Year title.

Deepa Sita has been nominated for the 2022 CFO Awards for her role as the CFO of Tiger Brands.

At the annual “Oscars for South African finance professionals”, which is now entering its eighth year, CFOs of listed companies, large corporations, state-owned entities and government institutions are recognised and rewarded for their outstanding performance and leadership.

Deepa is a qualified chartered accountant and has an MBA (cum laude) from GIBS. She started her career with Deloitte as a trainee accountant. In 2005, she joined Samsung Electronics as a senior finance manager. Her career then took her to Entyce Beverages, a division of National Brands, as finance and procurement director in 2007. Thereafter, she joined Mondelēz International as finance director responsible for South, Central and East Africa; Israel and Mauritius.

In 2014 she pursued her MBA studies on a full-time basis and then engaged in multiple consulting assignments, as well as lecturing at GIBS.

She joined Masswarehouse division of Massmart as finance director in 2016. In 2018, her portfolio was expanded when she was appointed as finance and commercial director. She has also served as the interim CEO for the Masscash division and will be leaving her role as Massmart Wholesale chief integration and strategy officer to pursue the role of CFO at Tiger Brands.

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