Snapchat invests R2 million in SA startup Hashtag Our Stories


Social media startup Hashtag Our Stories has been selected by Snapchat to join its accelerator programme.

South African startup journalism network Hashtag Our Stories has netted $150,000 in funding from Snapchat. 

The network for mobile journalists who create Facebook-optimised video content spans several countries. It was founded by former journalist Yusuf Omar and his wife Sumaiya, and is only 11 months old. 

Omar previously told Business Insider South Africa:

“We are mojos: we are mobile journalists; we are selfie journalists; we are jeans journalists. Everything I need to tell a story fits in my pockets."

Snapchat has selected Hashtag Our Story, along with eight other startup companies, to be part of its inaugural startup accelerator Yellow. The companies will take up a three-month residency in one of SnapChat’s buildings in Venice, California.

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