Charlotte’s Web appoints South African Wessel Booysen as its new CFO


As the CFO, Wessel will help lead the Colorado-based company through its next phase of growth.

Colorado-based Charlotte’s Web Holdings has announced the appointment of South African Wessel Booysen as its new CFO.

Wessel, a qualified CA(SA), will be taking over from Russ Hammer, who will retire in August after two years with the company. Russ will assist Wessel in a planned two-month transition, serving as senior executive advisor to the CFO during the transition period.

According to a statement by the hemp extracts products company, Wessel will help lead Charlotte’s Web through its next phase of growth, which includes broad international expansion.

Wessel has more than a decade of global executive leadership experience in finance. In his most recent leadership role at Molson Coors, Wessel was the CEO and MD in charge of the Asia Pacific and Africa businesses. Prior to this, he was vice president and international CFO in Dever for five years, overseeing finance, accounting and reporting, business transitions, as well as mergers and acquisitions integrations in Europe, Africa, Asia Pacific and Latin America.

Before joining Molson Coors, Wessel spent 10 years at Deloitte working for the assurance and advisory business in the US, Netherlands and South Africa.

Wessel most recently served as the executive vice president and CFO of Envision Healthcare.

Charlotte’s Web CEO Deanie Elsner said that Wessel brings a skill set and leadership style well-suited for the company’s international expansion initiatives and visionary culture. “He has an exceptional record for building and developing high-performance teams with high engagement on an international basis.”

She added that Wessel’s background in the internationally regulated alcoholic beverage business is highly applicable to the cannabis sector. “His technical acumen and financial planning and reporting experience will also be instrumental in our forward expansion plans.”

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