Cell C appoints experienced telco leader Jorge Mendes as its new CEO


After 23 years at Vodacom, Jorge Mendes will be stepping in as Cell C’s new CEO in July.

Jorge Mendes has been appointed as Cell C’s new CEO. In July, he will take over from Brett Copans, who has been serving as the company’s interim CEO since Douglas Craigie Stevenson stepped down at the end of March.

His appointment forms part of the telco’s restructuring, which saw the appointment of a new CFO, Lerato Pule, in September 2022. Together, she and Jorge will help the business transition into a digital lifestyle company.

Read more: Lerato Pule, the new CFO at Cell C

For the last six months, Jorge has been taking a career break after working within the Vodacom Group for 23 years. During his time with Vodacom, another of South Africa’s largest telecommunications companies, he served in various executive leadership roles, including his most recent role as chief officer of the group’s consumer business unit.

“He played a pivotal role in the company’s success by spearheading strategic initiatives, implementing innovative solutions, and enhancing the overall customer experience,” Blue Label Telecoms, which owns Cell C, said in a statement. “As a result, Jorge brings a wealth of expertise in areas such as market expansion, digital transformation, customer-centric strategies, and operational excellence.”


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