Finance Indaba 2016: QuickBooks has businesses running more efficiently

"We want to show the accounting world and finance professionals is that QuickBooks as a brand and a product has the range available to satisfy the financial needs of start-ups, SMEs and growing businesses," says Nick Braxton, national sales manager of QuickBooks SA, a silver partner at the Finance Indaba Africa 2016 on 13 and 14 October 2016 at the Sandton Convention Centre in Johannesburg.

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In the coming weeks and months, we will be chatting to all the Indaba partners, asking them why they are joining the event and what their most important message for finance professionals is.

Do you want to hear how QuickBooks SA can help streamline your business? Do you want to be informed about the latest and greatest in finance? Then don't miss the Finance Indaba Africa 2016.

Why will you be present at the Finance Indaba?
"QuickBooks, with 70 million users worldwide, is the global leader in accounting package, with the most detailed audit trail currently available on an international scale. For a long time, there were misconceptions about QuickBooks' audit trail - that one could go back and change things or that there was no way of recording changes - but the new system in place since 2008 is one of the best out there. These misconceptions don't need to be there anymore. We think the Finance Indaba, as an event for finance professionals, is a great place to bring this message across."

What will you be talking about?
"What we want to really do is show the accounting world and finance professionals is that QuickBooks as a brand and a product has the range available to satisfy the financial needs of start-ups, SMEs and growing businesses. There is a misconception that only small businesses and accountants can use our products, but we want to show that we are here to help finance professionals assist their clients to run more efficiently. We will be showcasing our products and services and explaining how they enhance the efficiency of accountants' clients and their own practices."

What are the challenges you can help finance professionals with in 2016?
"We can assist finance professionals to save time and money for themselves and their clients with our affordable accounting and business management packages for startups and SMEs. Our aim is for businesses to use our accounting software to allow finance professionals to serve them better.

"Our online products are available on a very affordable monthly subscription basis, meaning that there is no initial capital outlay or long-term agreement. Each subscription also includes complimentary access for the business's accountant at no additional charge."

Why is QuickBooks the biggest selling desktop and online accounting software in the world?
We pride ourselves on our products being very easy to use and learn. There is no real accounting experience needed from an end-user or business-owner perspective. The user can install it and get going from the word go. The processes are all automated. All the relevant stuff is there for finance professionals. It is a two-way street: we helping the business-owner without t accounting expertise and the package has all the features for the professional. This is why it sells so well worldwide.

"Business-owners don't have time to go through their books daily or even monthly. They want an immediate snapshot of where they stand. They can do just that with QuickBooks' detailed, user-friendly reporting systems and business snapshots, which are available at the click of a button.


What are the hallmarks of great customer service and after-sales support?

"Customer service is important to any business. Great service and support starts with the service and product that you are providing. If they are reliable and stable, you're off to a good start. We pride ourselves on a fast and efficient response to any query and are constantly sending out surveys to our customer base to find out what we are doing right and wrong and where we can improve.

"Feedback is extremely important to us. We can have meetings and strategic sessions all day long, but if the outcome is not what the customers want, what is the point? We act on feedback whether it is positive or negative.

"We conform to the Net Promoter Score, which has been successfully implemented worldwide. It entails sending out a survey asking clients to rate our services on a scale of one to 10 after every interaction. We've been doing this since 2008 and it has helped hold all staff members accountable.

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