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Ronel van Dijk, CFO of Spur Group, has a B.Rek (Hons) from the University of Stellenbosch. She qualified as a CA(SA) in December 1997 and thereafter spent a year working in the London office of Arthur Andersen & Co. She returned to Cape Town as audit manager with the firm. Ronel joined Spur head office as group financial manager in January 2003. In January 2005, Ronel was appointed as chief financial officer and company secretary, and she was appointed to the board in September 2006.

"I see the CFO becoming more strategic and crucial to overall business success than ever before; I already find myself playing a constructive role in parts of the business that were the exclusive domains of the functional executives concerned only a few short years ago." Zunaid Bulbilia, CFO of MTN South Africa, a company he joined prior to its commercial launch in January 1994 definitely feels it has become 'a lot more stressful'.

"The CFO position was traditionally a “bean-counting” job primarily responsible for various accounting, reporting and budgeting exercises. Nowadays, the role is much more unpredictable with a number of additional expectations raised beyond traditional technical accounting and regulatory field of expertise." After having interviewed a great number of male CFOs, we are proud to introduce to you the first female CFO in our series. We wonder - would she have a different view on the industry, her role, the world? We'll find out. Please meet Mariette Ebersohn, CFO of Mango Airlines - South Africa’s leading low-cost airline. The airline was launched on 30 October 2006 with bookings going on sale at midnight on the same date; its first flight took place only two weeks later. Mariette joined Mango’s team in August 2008.

Guest writer Tare Kadzura elaborates on firms in South Africa, and how they manage to put utmost importance of the fundamental premise of why an organization exists: to provide products or services to consumers at a price that reflect value as fairly as possible. Plus: how online developments play a vital role herein.

“I make a special effort to meet all new staff, within Discovery’s Finance division, before they are hired. Partly because I want to personally feel if they are ‘good’ new employees, but also because I find it very important that they feel welcome in the company. The fact that the CFO has taken out the time especially to meet them, contributes greatly to that sense of ‘feeling at home’.” Richard Farber, CFO of Discovery, is a firm believer of the open-door culture that is very vivid in Discovery. “If people have a problem, I want them to know my door is always open – and that my being the CFO does not form a barrier for stepping into my room and talking to me.”

“Giving people and managers more power has proved very beneficial to the company.” Craig Tingle has a firm belief in giving people more accountability and responsibility, for them and the company to grow simultaneously. Craig (53) currently holds the position of Chief Financial Officer of Mediclinic International, the sixth largest listed private hospital group in the world with operations in South Africa, Namibia, Switzerland and the United Arab Emirates. It is supported by 21,000 staff members internationally.

“Financial management in the manufacturing space is the most technically challenging arena for finance professionals,” says Pieter de Jager, Chief Financial Officer of Andulela Investment Holdings. He joined the board of Andulela Investment Holdings as CFO in 2008. Andulela is an investment holding company listed on the Equity Investment Instruments sector of the main board of the JSE Limited. The company employs over 550 people and seeks to hold primarily South African strategic investments in mining and metals companies.

Henk Engelbrecht has only been acting as Group Financial Director of StratCorp since March 2011. It has been an interesting time so far. “I am a firm believer in not accepting the status quo and to always look at every aspect of the business critically to establish if there are better and more efficient ways of doing business.”

While President Jacob Zuma on Friday celebrated Eskom’s Medupi power station moving a step closer to contributing its first electricity to the national grid next year, analysts have warned that economic growth of 6% is a far-off dream if power capacity or efficiencies are not expanded faster. Experts say economic growth of 6% will not be achieved if South Africa’s power capacity sor efficiencies are not expanded faster.

“I would expect people to be able to tell me why they are doing something in a certain way. If the answer is “because we’ve always done it that way”, it really tells me a lot about that person and their attitude towards the company and their work.” Ian Blackie, CFO of Wesgro, was initially placed at Wesgro in November 2010 by Deloitte one a short term contract. He calls himself ‘very fortunate’ to have been offered the position of CFO of the company, as he had been looking for an opportunity to move to the Western Cape for some time already. When he was officially appointed CFO, he withheld from making any drastic changes thus far.

"We have to ask ourselves how we as a country can compete with countries like South Korea and other Asian Tigers. Frankly, I don’t think we can," says Warren Prinsloo (39), CFO of Jasco Group. Warren is a qualified Chartered Accountant (SA) and has been a registered member of the South African Institute of Chartered Accountants since 1999. He is also a member of the Institute of Directors South Africa and has more than twelve years of experience in finance and commerce. He completed his B.Com at Wits University in 2004 followed by his B.Acc in 2005. He passed the Board exam in 2006 and then completed his articles before qualifying as a Chartered Accountant in 1998.

"Don't change something when it's working." That is exactly why Jannie Serfontein did not make any radical changes once he was appointed as CFO of Eqstra Holdings in January 2011. After completing his studies at the University of Pretoria, he qualified as a chartered accountant in 1998. He started his career at Deloitte & Touche in 1999 and spent two years in the United States of America in Deloitte & Touche’s Washington DC practice as part of their global development programme.

Scottish Katie Murray has been at Old Mutual for eight years and was Director of Finance: Group Chief Accountant at Old Mutual Plc in London from 2006. In this role, Katie was responsible for Old Mutual’s internal and external reporting, business planning and the sponsorship of the group-wide finance controls initiative. She was also part of a team that revolutionised the global finance reporting function.

Calgro M3, a relatively low-key residential development company listed on the JSE, has again come under the spotlight prompting interest over its meteoric rise on the local bourse in comparison to competitors like RBA and Sea Kay Holdings. CEO Ben Pierre Malherbe has attributed the company’s success partly to its fully integrated model in the property sector. Commenting specifically on Calgro’s results, he said, “We are converting our pipeline into construction and that is what you are seeing coming through. We bought our own agricultural land and we’ve got our own town planning company. We go through a process where we get the land zoned and these properties are now ready to go to market.”

We have had some sobering, if not frightening statistics again on South Africa’s most critical problem – unemployment. According to Stats SA, the economy shed a net 75 000 jobs in the first quarter. This was despite growth in the agricultural sector, which gained 26 000 jobs and in private households, which created 33 000 jobs in the first quarter of 2012. In the last quarter of 2011, the formal sector shed 107 000 jobs.

As South Africa’s economy is susceptible to global trends, it is imperative that entrepreneurs are cognisant of both local and international economic trends, as they are undeniably going to play a role in the success of their company. This is according to economist Ulrich Joubert, speaking at the recent series of Sanlam / Business Partners Entrepreneur of the Year® competition workshops. According to Joubert, any economy operates within the framework of Government policies, be it fiscal or voluntary. “Every year when the time for the Budget speech arrives, businesses wait with abated breathe to absorb how the imminent rise in costs will impact them financially.”

A well-informed insider, that is what the CFO of the future will look like, says Daryl Edwards, CFO of Universal Coal. “Continuous daily reading and research in industry and business matters will become art of daily life as the CFO acts as advisor to the Board.”

Investing in local small-cap industrials at the beginning of the year would have been the winning formula for investors; putting money into precious metal stocks would not. Four of the five best performing JSE listed companies in terms of share price (capital) growth so far this year (excluding dividend pay-outs) have been smaller-capped companies with significant local industrial exposure.

“Regulation and legislation are synonymous to a huge level of frustration.” Anthony Mark Sher (40), CFO of Adcorp, is candidly annoyed by the ever changing requirements within corporate governance, and how that keeps him from doing things he actually should be doing. According to Anthony, things are unlikely to get any easier in the future.

According to the IMF’s latest Global Financial Stability Report (GFSR), one of the most pressing threats facing the global economy and the international financial system is the possibility of massive, synchronised deleveraging at European banks. Such deleveraging, which could, in the worst case scenario, run to the tune of $3.8tn (about 10% of European banking assets) if policymakers mess things up, could shave around 1.4% off GDP growth in the euro-zone by the end of next year, which would have terrible consequences for global growth, and for South African growth in particular, as SA’s economic fate is strongly tied to what happens in Europe. Given SA’s tepid growth, this is an ominous prospect. Let’s take a look at the problem, and what the IMF says policymakers should do about it.

It was only a few months ago when French Philippe Georges moved to Cape Town. After having lived and worked in several European countries for the past years, this was quite a change of scenery. Philippe was appointed Finance Director for Procter & Gamble in South and East Africa as of January 2012. Although he has only been installed in the position for three months, he already noticed differences between South Africa and Europe. “I find that the relationship between trade and manufacture that’s linked to our industry is less smooth in South Africa; issues regarding payments seem to be somewhat more conflictual and difficult here.”

By now, we know pretty well what works in business and what doesn’t. So why do managers waste so much time and money looking for new answers? Why do they ignore the tools that work, and mess with stuff that won’t make any difference to their results? Whatever business you run, there’s a handful of things you just have to get right in order to deliver growth and profits – and to stay in business. Everything else is a distraction. Here’s the critical few:

“South Africa would be better off facing the challenges of the current economic situation with greater productivity and lesser restrictions.” David Ngobeni, CFO of an investment holding company, Shanduka Group, has a very clear vision on how laws in South Africa limit the country in its development. Supported by his great negotiation skills he hopes to bring his company to the top. After just (1,5) years as CFO, he seems to be heading that way steadily.

The South African Institute of Chartered Accountants (SAICA) is now actively recruiting retired Chartered Accountants CAs(SA) and seconding industry veterans to perform as CFOs, vetting administrative assistants and is finalising its strategy and operations to assist Further Education and Training (FET) colleges.

South African banks face challenging times, says Johan Burger, CFO of FirstRand Limited. “We are now faced with regulatory changes that have been driven by issues emanating from the past, which played out in global markets, but not necessarily in our home market. In many cases these changes will be a challenge to implement in South Africa, as they seek to fix problems that don’t exist here.”

British American Tobacco (JSE:BTI), a company that regulators worldwide tried to kill, has become the JSE’s most valuable company with a market capitalisation on March 1 of R765bn. That is 44% more than the value of runner-up BHP Billiton (JSE:BIL), the world’s top mining stock.

“When you are working in limited resource environment as transpires in a turnaround situation it becomes counterproductive. The CFO will in future have to force himself to strategically focus on business,” says Tjaart Kruger, CFO of African Dawn Capital. “It has become a very complex and highly regulated environment in the listed environment.” Skills herein are vital, yet not always present. “A major weakness that I have encountered in education is that no amount of theory prepares the finance professional for the realities of business itself. Business acumen is that ingredient that makes a good finance professional great.”

Royal Bafokeng Holdings (RBH) is a leading South African community-based investment company. The company – with a turnover of R6 billion – is responsible for the management and development of the commercial assets of the Royal Bafokeng Nation, a 150,000-strong community of black South Africans and a turnover of R6 billion.

Guest writer Tare Kadzura elaborates on firms in South Africa, and how they manage to put utmost importance of the fundamental premise of why an organization exists: to provide products or services to consumers at a price that reflect value as fairly as possible. Plus: how online developments play a vital role herein.

Over the last four months, as the world’s Big Three credit ratings agencies have, one by one, downgraded their outlooks for South Africa to negative, reactions have run the gamut from outrage to indifference.

Guest writer Nic Robertson shines his light on the three core concepts that will define 2012’s innovative level: leadership, culture and collaboration.

“Plan your work and work your plan.” That is one of the things Sean Capazorio needs to do every day to feel fulfilled in his work. In 2009 Sean was appointed Group CFO of Aspen, the leading pharmaceuticals manufacturer in the Southern hemisphere as well as Africa’s largest pharmaceutical manufacturer. The company was listed on the JSE Ltd in 1998 and is included in its Top 40 Index. The Aspen Group has almost 6500 employees, of which nearly 3000 are based in South Africa. The Aspen Group has a presence in South Africa, Australia, Brazil, Mexico, Venezuela, Ireland, Kenya, Tanzania, Uganda, Mauritius, Dubai, Germany and Hong Kong.

“The role model in my life? My personal assistant Annatjie: she is always positive and encourages me when I’m down.” Meet Rudolph Henry Torlage, the Chief Financial Officer of South Africa’s leading steel producer ArcelorMittal. Why don’t all CFOs value their PA’s as much as Rudolph, we wonder.

“In the past companies never forecasted on corporate governance – now with the financial crisis people realize that forecasting is key.” A lot has changed for the modern CFO, according to Tryphosa Ramano, CFO of PPC; leading supplier of cement in southern Africa. Tryphosa qualified as a Chartered Accountant (SA) in 1994 and since then has gained experience working in a number of organisations including: Price Waterhouse Coopers, JCI, RMB Asset Managers, National Treasury, SAA and WIPHOLD.

A very, very interesting read on www.forbes.com written recently by Forbes contributor Erika Andersen was brought to our attention. Please read it and let us know what you think!

“My biggest achievement so far is a 7bn BEE transaction in the Coal industry, which took 3 years to complete.” His most valued achievement on behalf of Illovo Sugar Ltd. will follow soon, most likely. As of Sept. 2011, Mohammed Abdool-Samad was appointed Financial Director at Illovo, replacing Karin Zarnack, who was appointed CFO at Unilever South Africa.

PetroSA is South Africa's national oil company. It owns, operates and manages South Africa's petroleum industry commercial assets. The company was formed in January 2002 from the merger of three previous entities, Mossgas (Pty) Limited, Soekor (Pty) Limited, and parts of the Strategic Fuel Fund Association.

“An orderly outcome to the European problems is likely to see the slow and unbalanced economic recovery continue, while a disorderly outcome could easily result in the world slipping back into recession. This uncertainty complicates any company’s business planning and Sasol is no exception.” Says Christine Ramon, CFO of Sasol Limited, one of South Africa's largest companies involved in mining, energy, chemicals and synfuels.

“To be unemotional when dealing with the variables that one encounters. Accept risks and the changing environment and have a conservative matrix within which decisions are taken.” That is what a good CFO should be able to do, and don’t, according to Wim de Klerk (49), Finance Director of Exxaro Resources Ltd.

Many current captains of industry almost invariably launched their business careers by qualifying as Chartered Accountants CA(SA). Open up any company annual report and many often than not the CEO and much of the board will have SAICA’s coveted CA (SA) designation behind their names. The classic route to the top of the corporate ladder is to qualify; gain hands-on experience with auditing firms or accountancy practices, and then enter the executive management ranks of JSE listed companies. While black chartered accountants remain so much scarcer than their white counterparts, the upper echelons of big business will continue being dominated by white faces.

“Did South African companies miss the boat by not exploring the rest of Africa sooner?” wonders Gerhard Malan, CFO of Rectron, one of South Africa’s leading ICT distributors. “I believe South Africa is its own worst enemy when it comes to growth and expansion. It seems like this is the decade for emerging markets but South Africa is missing out.”

Being a woman in such a 'powerful' position is still somewhat 'different', as she experiences. "It will never go away so I do not spend my life stressing about things I can never change no matter how I wish to." And powerful, she is.

The majority of public and private organisations have recognised the need to invest extensively in IT infrastructure in pursuit of increased productivity and morale from an increasingly mobile, expensive and demanding workforce.

“Personally, I believe that as financial professionals we have the real “story” of the business before us in the numbers.” Says Mark Godfrey, CFO of Spar Group since 2010. He calls himself ‘a classical accountant’ with a genuine interest in numbers, trends and relationships, and to analyze how these tell the story of the business.

Ubank (previously Teba Bank) appointed Jo-Ann Pohl to its Board as Chief Financial Officer in June 2007. Prior to her appointment, Jo – as she prefers to be called – who is a qualified chartered accountant was at Barclays Africa where she began as a Corporate Merchant Banking and Treasury Performance Consultant for Africa and the Middle East and then moved back into finance as a Regional Financial Controller before being promoted to Head of Finance for the Pan-African business. Ubank is the 9th largest Bank by assets with deposits of over R3bn and has become a well-recognised banking brand in the country.

The REL Working Capital Performance Study is open until February 1, 2012 at no cost to participants (late entries can be allowed if requested). Obtain critical insights to achieve success in 2012 by completing the Working Capital Performance Study today. http://www.relconsultancy.com/studies/2012/relwc12q1-hpn/

Starting 2012 with a job as Financial Director? Well done! Since you only get one chance to make a good impression and given the fact that a CFO on average lasts only five years, there really is no time to waste. CFO South Africa provides you with 5 golden tips for a perfect start of your new career.

As the CEO or CFO, you need to keep your fingers on the driving pulse of your business. There are for simplicity sake, we believe, 5 important questions you need to ask yourself on a regular basis. More importantly you need to get the right answers every time.

Information technology will form an important part of the future role of the CFO in South Africa. That is what Wayne van Houten, CFO of Esorfranki, replies when asked how the role of the CFO of the future will change over the next decade. “Use of information technology for financial reporting, compliance and market intelligence will also play a greater role and will bring enhanced efficiency into our business environment.”

In accordance with paragraph 3.59 of the JSE Listings Requirements, shareholders are advised that Mr Ivan Dittrich (BComm Accting Honours, CTA, CA(SA)) has been appointed as Chief Financial Officer and executive director of Vodacom Group. He is expected to join the Group on or about 1 July 2012. Ivan joins the Group from Datatec where he has been the chief financial officer since May 2008 and executive director on the board of Datatec since March 2008. Prior to that Ivan held a number of senior executive positions for the past 12 years at Datatec including that of group corporate director, corporate finance manager and company secretary. He successfully managed Datatec`s dual listing in London in 2006. Prior to joining Datatec, Ivan worked for PricewaterhouseCoopers in London and Deloitte in South Africa. Mr Peter Moyo, Chairman of Vodacom Group, stated that he welcomed the appointment and was looking forward to Ivan`s contribution on the Board.

Few CFOs think their company is effective at managing investments across markets with significantly different growth rates according to a new Ernst & Young report launched this week. Most also lack confidence in communicating this investment balance across divergent markets to the investor community. In a survey of over 750 CFOs world-wide, two thirds replied that they do not believe their organization is good at balancing resource allocation between developed and rapid-growth markets. A similar number find it difficult to convey an over-arching narrative to investors when balancing investments across these markets.

“Africa is full of opportunities and although South African companies are best located to do so, we are not seizing those opportunities.” Van Zyl Botha (31) is one of the youngest CFOs we had the pleasure of interviewing. Despite his young age, he has a great vision on how a modern CFO should ensure the long term financial sustainability of an enterprise.

“Bob Skinstad is a fantastic role model for South Africans as he has such a refreshing attitude and positive outlook to life.” We are listening to Trevor Scott, CFO of Chrometco, a JSE-listed company Trevor joined in 2005.

JD Group wants to “to be world-class in our fields of expertise”. It is strategically positioned in Southern Africa as a leading diversified mass consumer financier and a differentiated furniture, appliance, electronic goods, home entertainment and office automation retailer. The Group primarily targets the mass middle market with a secondary focus on the top and bottom end market segments. The Group operates 1138 stores across Southern Africa and Poland. JD Group was listed on Johannesburg Stock Exchange in 1986 and has a yearly turnover of R15.7bn, made possible by over 25.000 staff members.

Supplement your qualifications with solid practical experience and ensure continuous professional development to stay relevant in a fast changing global economy. That is the vital advice given to you by Tyrone Soondarjee, CFO of Sasfin Bank, when asked what vital piece of advice he would give ambitious finance professionals who 'want to make it big' in the industry. Like himself, in a way.

1time Holdings - a diversified aviation group - was listed on the Johannesburg Altex Stock Exchange on the 14th of August 2007. The company has evolved in leaps and bounds since its inception in 2004 and is the 100% shareholder in 1time Airline, 1time Charters, Aeronexus Technical and Aeronexus Corporate. Many people wonder what the name of the company reflects – well, here it is. The name 1time, is a reflection of the South African soul of the company. In South Africa, the phrase "one time!" is a colloquialism meaning "for real!" Within six years of existence, 1time grew from a 4-man company to a JSE-listed one, staffing over 600 employees and a yearly turnover of R1,2 billion.

One of the measures of a good business book is how much you remember years after reading it. By that measure, Mark McCormack book on Negotiating rates highly. The founder of the world’s dominant sports agency IMG shared many of his experiences, all of which led to the conclusion that the best deal was one where everyone walks away with a smile on their faces. Never screw over the other side, he advised. It will always come back to bite you. The best deals are those when everyone feels they have given up a little more than they were able to take.

Next in our interviews with CFOs of leading South African companies is Frederick Kotzee, CFO of Industrial gas and welding products group African Oxygen (Afrox). A company with a long history; it was founded as early as in 1927. In 1963, Afrox was listed on the JSE. The company has a yearly turnover of R5bn and staffs nearly 4000 employees.

Johannesburg, Cape Town and Durban are listed as ‘green above average’ according to the Africa Green City Index, which was published last week. Along with South Africa's major cities, some cities from the North Africa region were also considered the 'greenest' urban areas on the continent. Ghana’s capital Accra, is the only sub-Saharan African city (excluding South Africa) in the “above average” category.

CFO South Africa had the pleasure of interviewing a large number of CFOs of leading South African companies. Today we meet Garth Saunders, CFO of SAB Miller, South Africa’s premier brewer and leading distributor of beer and soft drinks. The company operates seven breweries and 40 depots in South Africa with an annual brewing capacity of 3.1 billion liters. The company has a yearly turnover of R40bn, including a R7bn profit.

Vodacom was today recognised as a Best Performer company on the JSE's Socially Responsible Investment (SRI) Index. This accolade was achieved in the low environmental impact category, and Vodacom was the only ICT company to be awarded this status. Best Performers are companies that meet their relevant environmental threshold, their core indicators for societal, governance and related sustainability concerns as well all climate change indicators. The Index philosophy is founded on the principals of the triple bottom line, namely environmental, social and economic sustainability, underpinned by robust corporate governance.

The role of the CFO has changed from scorekeeper, care talker and treasurer to strategic business partner, communicator, financier, finance operator, compliance steward, run rate monitor, talent manager, financial envoy. These are the words of wisdome spoken by Paul Prinsloo, CFO of PwC South Africa, South Africa’s office of the world's largest professional services firm. PwC South Africa staffs over 4,200 people nationwide, of which 100 employees in the financial department. The firm locally has a turnover of more than R3 billion per annum.

New York Jets general manager Mike Tannenbaum has always been interested in what makes successful leaders tick. While still a young trainee and lower-level employee in sports management, he started calling leaders he admired to get their thoughts on which qualities were the most important. "When I became general manager of the Jets (in 2006), people suddenly started answering my phone calls," Tannenbaum noted.

The SA Institute of Chartered Accountants (Saica) has decided not to comment on European moves to curb the dominance of the big-four auditing firms but standards boss Ewald Muller says EU commissioner Michel Barnier is “smoking his socks”. Spokesperson Bontle Sikwe said Saica has nothing to say. The accounting institute is in the invidious position of having the Big Four and thousands of smaller members. The Big Four pay by far the biggest subscriptions and contribute the lion’s share of Saica’s vital Thuthuka educational project. But while Saica won’t comment Ewald Müller, senior executive, standards, told me Barnier was on “a one-man crusade” and “over the top”.

CFO South Africa interviewed a large number of CFOs and CEOs of leading South African companies. This time we get to talk to Lawrence Weitzman, CFO of Business Connexion, Africa’s leading ICT Solutions provider. Business Connexion is a JSE-listed company employing about 6500 people. Lawrence is responsible for the finance and commercial departments, staffing about 200 people. BCX will have revenue of R6bn in 2012 at a 6% operating margin.

Stanlib is the largest unit trust manager in the country and one of the leading asset and wealth managers in South Africa and emerging markets. The company is based in Johannesburg and has a footprint in seven African countries. The company was formed in 2002 when Liberty and Standard Bank’s asset management and wealth businesses merged. It is the biggest unit trust company in South Africa, managing assets for over 350,000 clients and employing almost 550 employees directly. We had the honor of enjoying a one-on-one with Iain Bennie, CFO of Stanlib.

Foreign investors are confused by conflicting messages from the government on the Walmart deal, says Gauteng economic development MEC Qedani Mahlangu. In May, the Competition Tribunal authorised Walmart to buy a 51% holding in Massmart , subject to the companies setting up a fund to assist local suppliers and manufacturers. Three Cabinet ministers are appealing against the approval, while Ms Mahlangu is in talks to access the companies’ enterprise fund. "We are saying different things at different times. We are not clear about what we want to do," Ms Mahlangu said yesterday. She was in talks with Walmart about how the Gauteng government would use some of the R100m enterprise development fund to boost young entrepreneurs and small business. Walmart spokesman Brian Leroni yesterday confirmed discussions with "MECs and government officials. I cannot say I know the details of the talks." Ms Mahlangu said it was "extremely unfortunate" that Economic Development Minister Ebrahim Patel, Trade and Industry Minister Rob Davies and Agriculture, Forestry and Fisheries Minister Tina Joemat-Pettersson were challenging the Walmart deal, because "we are sending confusing messages to investors". "In talking to investors, the interests of SA should not be compromised because as much as we seek to see the country growing, we should not compromise issues of jobs and economic growth." President Jacob Zuma this year announced that almost R20bn had been allocated for job creation, matched by a similar amount in tax breaks for new business projects and the expansion of the manufacturing sector. Ms Mahlangu said government departments should make those incentives "practical" and ensure that they benefited investors. They could not be referee and player at the same time. "SA needs the world to believe that the country is open for business." Neren Rau, CEO of the South African Chamber of Commerce and Industry, said yesterday the chamber was pleased with the acknowledgement of messages being mixed — a concern for local investors too. This article was previously published on BusinessDay and written by Setumo Stone Category: guest article

"I see right through you." If only we could... Today’s financial world is – to say the least – a tumultuous place. Can we still trust it, really? If we are to believe critics, all is to blame on finance professionals lacking integrity. Clearly, we would never claim that finance professionals in fact lack certain ethics, but let’s face it – you need a bit more than just being a good boy or girl to cut it in today’s corporate world. It is a thin line between being sincere and being a snake. Thin, yet crucial. Tmes have changed and with it also the importance of being sincere more than a snake. Whether it is just a temporary thing or a panic reaction to numb the critics, in practice this means that ethics and integrity are increasingly more important for companies and institutions when reviewing new employees. The financial world needs to get rid of the stigma of its current imago, in which only money and power reign.

CFO South Africa interviewed a large number of CFOs and CEOs of leading South African companies. Meet Mr. Chris Beukman, CFO of Deloitte, one of South Africa’s leading professional services firms staffing over 3700 employees. Chris matriculated in 1968 in Pretoria and completed BCom (Acc) (Hons) at University of Pretoria in 1973. He joined Pretoria based accounting practise Van Geusau, Coetzee & De Wit as a trainee accountant in 1973 and was qualified as Chartered Accountant (CA(SA)) in 1975. In 1978 he was appointed as a partner in the above practise, which was eventually incorporated into Deloitte & Touche through a series of mergers.

WITH investor demand being hampered by enduring economic challenges and stalled global growth, Auction Alliance is predicting a gradual and patchy recovery for the local commercial property sector over coming months, with certain segments expected to perform better than others. The values of both residential and commercial real estate assets in SA are expected to fall by a further 10% over the next 12 months according to Auction Alliance.

Shoprite yesterday told holders of shares on its Zambian register that dividends will not be paid because of litigation over missing shares worth R70m. Executive director Carel Goosen confirmed that an extraordinary meeting of shareholders in Lusaka was told all Zambian dividends would be put into an escrow account until it could be established which shares were legitimate and which were not.

Is SA’s public debt too big, or is there another problem? Moneyweb jurnalist Felicity Duncan elaborates on South Africa's position in what seems to be a trend in today's global economy.

CFO South Africa interviewed a large number of CFOs and CEOs of leading South African companies. Meet Norman Thomson, CFO of Woolworths, one of South Africa’s largest chain of retail stores. Woolworths staffs 18000 people, of which 240 at the financial department of the Johannesburg based head office. Woolworths currently has a yearly turnover of R25.8bn and makes R2.3bn profit before tax (pbt). After having completed a B Com at Rhodes University, Norman pursued a Certificate in the Theory of Accounting (CTA) at the University of the Witwatersrand. After serving in one or two roles as Finance Manager and Finance Director of a Woolworths group subsidiary, Norman moved into the world of Logistics and Supply Chain Management. It was in this capacity that he joined Woolworths 20 years ago, to make a comeback into the world of finance only a decade later, when he was appointed Finance Director of Woolworths ten years ago.

Today’s CFOs are under more pressure than ever. Economic uncertainty, increased regulatory requirements, financial restatements and increased investor scrutiny have forced them into the spotlight. At the same time, they face never-ending pressure to cut costs, grow revenue, ensure controls, and are even put at personal risk for the company’s mistakes. Given these pressures, it’s no wonder that CFO turnover is on the rise and the role is under greater scrutiny, internally and externally.

Guest writer Susheila Moodley writes about the urgency and the need for the compliance industry in South African business, along with how a qualification in the industry creates stability and opportunities in business.

CFO South Africa has interviewed a large number of CFOs and CEOs of leading South African companies. Meet Alex Smith, CFO of Altron, a large South African investment holding company. Altron currently staffs around 13.000 people, and has a turnover of R23 billion. Alex joined Altron in 2006 and appointed to the CFO role in August 2008. Scottish Alex was trained as a CA in Edinburgh, Scotland with Price Waterhouse, after having done a law degree at Edinburgh University. He came out to South Africa on a two year secondment in 1995 and “never looked back!” He worked for PwC in South Africa through to 2005, spending eight years in their transaction services department doing a wide range of financial due diligences, before moving to Altron at the beginning of 2006 as Group Financial Manager.

Are you an accountant, recruiter, consultant, coach, student, journalist, CFO or CEO and do you have an interesting, innovative or surprising view on finance, the industry or the economy? CFO South Africa is looking for guest writers who are interested in sharing their vision with the members of the community.

Vodacom today announced changes to its Group Board of Directors. Tom Boardman has stepped down from the Board with effect from 30 October 2011, in the light of his other commitments. Vodafone Group Commercial Director Morten Lundal has stepped down from the Board with effect from 3 November 2011 and has been replaced by Ms Karen Witts (MA, ACA (UK)) with effect from 4 November 2011. Karen is the Regional Chief Financial Officer of Vodafone: Africa, Middle East, Asia and Asia Pacific. Karen joined Vodafone on 1 June 2010 and was the former Chief Financial Officer of BT Retail and Managing Director: Enterprises at British Telecom.

CFO South Africa has interviewed a large number of CFOs and CEOs of leading South African companies. Next in our series is Bruce Sneddon, CFO of Auction Alliance, one of South Africa’s leading auction services groups, staffing 175 people and a turnover of R300m. Bruce joined Auction Alliance in his capacity as Chief Financial Officer in December 2009. As a qualified Chartered Accountant, Mr. Sneddon completed both his under- and post-graduate studies at UCT, followed by his articles at Deloitte. Prior to his position at Alliance Group, Bruce acted as CFO at Integer, Finance Executive at Truworths, CEO and former Group Financial Director at Appleton, as well as being Group Accountant for Norwich Holdings. 1. What do you enjoy most about your job?

Ever heard of the book ‘The 7 Habits of Highly Effective People’ by Stephen Covey? You should! We think it is one of the best, well, at least one of the best selling management books ever – an impressive 22 million copies were sold so far. Here’s the first vital lesson; the difference between being effective and being efficient. Being effective means doing the right things, whereas being efficient implies doing things right. What do you find important? Which are your personal values? Those are the typical questions you need to be able to answer in order to do things effectively, to be effective. The closer you are to your personal values, the easier you will find it to master Covey’s 7 habits of high effectiveness.

CFO South Africa is interviewing a large number of CFOs and CEOs of leading South African companies. From now on, we will publish them on our site regularly. Next in our series is Mr. Paul O’Flaherty, CFO of Eskom, a company staffing 42,000 people, which he joined in January 2010. He was appointed to the Board as executive director responsible for the finance function overseeing nearly 3.000 employers in the finance and shared services departments.

Some people simply seem gifted with the ability to speak in public. While others struggle through nerves and stutters when giving a presentation, others just come up, entertain and inform their audience in an admirable way, seemingly effortless. And on top of it – the audience ends up doing exactly what the speaker intended. Mission accomplished. Why can’t we all be like that?

There has been a sharp decline in confidence in the local economic situation. This is according to the Graduate Professionals Confidence Index compiled by insurance and investment company PPS.

CFO South Africa is interviewing a large number of CFOs and CEOs of leading South African companies. From now on, we will publish them on our site regularly. The second in our series is Cullen Penny, CFO of STBB (Smith Tabata Buchanan Boyes). Cullen Penny is the financial director of the law firm STBB, a company he joined in 2007.

A survey released by Ernst & Young today, indicates that confidence in the asset management industry fell yet again in the third quarter of 2011. The fall in confidence levels was once again moderate, with confidence somewhat below long-term average levels (84 index points).

During the last couple of years, many of South Africa’s companies changed their strategy. Unfortunately, not all of them have proven to be successful. Which skills are essential for an advocate of change within an organisation to change their strategy or direction?

Black South Africans own at least 17 per cent of the 100 top companies listed on the Johannesburg Stock Exchange, according to an initial study, the head of the exchange said Tuesday.

We came across this very interesting read on www.leader.co.za. The feature is written by Gary Hamel: Professor of Strategic & International Management at London Business School, and co-founder of the Management Lab.

Although the crisis in Europe and the United States might seem far away, they are very, very close. South African CFOs are very aware of that, proves the 2011 Deloitte CFO Survey. “South African CFOs are cautious about the future, perhaps wisely so.” The survey reveals that while the 2009 recession may be over, CFOs are only dipping their toes into the growth pool, while keeping a careful eye on costs and margins. The aftermath of the financial crisis has brought with it an additional regulatory burden which is at risk of stifling growth.

Chief Executive Officers (CEOs) are the fastest growing percentage of corporate fraudsters, according to a survey by forensic audit firm KPMG.

For the first time ever two companies, Nedbank Group and Gold Fields, have been declared the joint overall winners in the annual Ernst & Young Excellence in Corporate Reporting Survey.

CFO.co.za aims to increase the knowledge of CFOs in South Africa as well as exchange ideas and information. As an example of useful topics to be discussed within this online community, we showcase a Top 5: Necessary (soft) Skills for finance professionals - according to the finance professionals themselves.

Soon this section will feature various Q&A’s with leading CFOs and Managing Directors of South African Industry. In the mean time, let us take the opportunity to introduce one of our editors by means of a similar Q&A, allowing her to introduce both herself and this brand new website.

Having originally implemented SAP Business One in 2006 within Compleo Print, it became clear that the remaining businesses in the group were not enjoying as rich a functionality, which led to concerns over data integrity and reporting capability, as well as a distinct lack of integration. An almost fatal server crash in 2011 prompted the business as a whole to review its ERP technology infrastructure in order to ensure business continuity long into the future. Founded in 1999 as a strategic Xerox partner, Prodoc Business Solutions, recently renamed Compleo Business Solutions, has played a key role in positioning Xerox as a leading brand and supplier of quality printing equipment and related consumables in South Africa. A growing market, together with the opportunity to expand to a more holistic offering, saw the launch of Prodoc Business Systems, embracing a more service focused approach. In 2006, Compleo Print, a digital print company, was also launched. Operating in a B2B environment, the group works with a wide range of companies across multiple business sectors including agriculture, healthcare and government, to name but a few. “Xerox products range from efficient desktop devices right up to large, sophisticated multi-million Rand production print equipment,” explains Richard Attwell (pictured), founder and managing director. This se